Chomps - Take Bigger Bites
Chomps set out to prove that real ingredients don’t have to be boring. We brought that to life through a bold, visual campaign that turned big flavor into something you could actually see and feel.
Role
Writer & Director
Client
Chomps
Year
2024
The Challenge
Chomps had a strong product story rooted in real ingredients and bold flavor, but the category itself can be a tough sell. A long tube of meat isn’t always the most appealing thing in the world. The challenge was to make a meat stick feel craveable and exciting, while staying true to the brand’s focus on simplicity and quality.
The Insight
If the product is built on real, bold ingredients, the experience should feel just as big. Instead of downplaying the intensity, we leaned into it and made the flavor impossible to ignore.
Moreover, current consumers want real ingredients and they want them to show…not just we talked about on the label.
The Solution
We created “Take Bigger Bites,” a visually driven campaign that exaggerated the experience of eating Chomps into something playful and over-the-top. By showing outsized, unexpected food moments, the work made the flavor feel as bold as it actually is while reinforcing the idea of getting more out of what you eat.
The result was a distinctive, ownable platform that helped the brand stand out and continues to run across linear and CTV, proving the idea had both stopping power and staying power.
One Step Further
Beyond the main TV spots, we developed a set of bespoke social assets designed specifically for each platform. Rather than relying on simple cutdowns, these pieces were built to feel native to social while still carrying the core “Take Bigger Bites” idea and keeping the product front and center. This approach allowed the campaign to extend naturally into people’s feeds without losing its visual identity or impact.
