Jackpocket - Stellar Wins
I helped lead the creation of this cinematic campaign for Jackpocket that pushed the idea of “play from anywhere” to the extreme. I helped bring it to life through a high-production shoot that turned a failing space mission into a comedic showcase of just how easy it is to play.
Role
Writer & Director
Client
Jackpocket
Year
2022
The Challenge
Lottery apps often communicate convenience in predictable ways, which makes it easy to tune out. Jackpocket needed a campaign that made “play from anywhere” feel not just true, but unforgettable.
On top of that, they were very open to pushing the creative limits of how we communicated the message. This was an opportunity to go big…like waaaaayyyyy big.
The Insight
If you can play the lottery anywhere, why not push that idea as far as it can possibly go. The more absurd the setting, the clearer and more memorable the message becomes.
In this case, we wanted it to be so out there the it circled back around to directly tie into the whimsy and joy that comes with using the app.
The Solution
We created a cinematic, comedic spot set in space, where two astronauts ignore a failing mission to play the lottery on their phones. Using large-scale LED screens to build a fully immersive environment, we delivered a visually striking world that heightened the humor while grounding the message in a simple truth. No matter where you are, it’s incredibly easy to play.
The result was a standout campaign that drove strong engagement and performance, turning a straightforward benefit into something people actually wanted to watch.
One Step Further
We built the world using large-scale LED screens, the same technology used in major film productions, which allowed us to create a fully custom space environment in-camera. It gave us complete control over the setting while still maintaining a sense of realism. The shoot also gave us the chance to explore how to stage and capture scenes within that system effectively. Paired with movie-quality astronaut suits, the level of detail helped sell the world and made the comedy land even harder.